In case any of you are not aware….this year is Canada’s 150th birthday. And with the world being what it is today (mass bombings....everywhere! People being shot and killed in the streets, don’t get me started on climate change, oh and an ignorant unqualified Cheeto is running what most would consider the most powerful country in the world!) I feel more inclined to celebrate how friggin lucky we are more than ever! So in honor of this beautiful country we launched our CDN150 line last week. I know, I know, everybody is doing a CDN150 line….but ours is the best.
So I came up with the design, my graphic designer Lisa brought it to digital life and we finally found the perfect red sweater, ordered custom tags and delivered them to the screen printer!
But then came the fun part, the promo photo shoot.
I had a very specific feeling and vibe for this line. My inspiration was the song "Wheat Kings" by The Tragically Hip, one of the greatest Canadian bands of all time (also happens to be my OG bestie, Jocelyn’s favorite song) it opens with the sound of loons on the lake so we HAD to find a cabin for these pics, obvi. Due to licensing there was no way I could afford to actually use that song, so I poured over songs I could use for hours to find the perfect song! I wanted to launch the line for June 1st but we were already into the third week of May so it was crunch time. Then we heard threw a friend about Beaver Lake Mtn. Resort, I called immediately and managed to score a dope cabin on the water with it’s own dock. I spent the next week planning the shots we needed with our photographer, Amanda Wallace of Amanda W Photography, collecting props and convincing friends and family to come hang out at a beautiful cabin for a couple days, tough sell, I know.
So the weekend arrived and it was kind of amazing, the weather was so gorgeous, Gerran, Stella and I headed out early to get settled and explore than I drove back into town to pick up my Hype Girl and Amanda.
Once we got there we started with pics of just Kaitlyn and I in the really large oversized sweaters just hanging out on the dock, it took a few minutes for us to relax but turns out we’re naturals in front of the camera!
We got amazing shots of Kaitlyn hiking thru the woods and Stella just being Stella curled up on the dock in my vintage Hudson’s Bay blanket (they’re my favorite of all the pics). Stella and I hanging out in the log cabin, Gerran and Jeremy roasting marshmallows with Stella around the camp fire, Gerran and I in the canoe. I mean this couldn’t have been more Canadian if Bryan Adams followed us around while signing an acoustic version of “Summer of ’69" (have you ever wondered what Jimmy’s up to??).
So we banged it out in less than 24 hours and I’ll admit I was nervous to see the final product. I could have hired models but I wanted this to feel cozy and familiar so I insisted we use ourselves as the models which clearly we are not so I was worried my Ork side would show in the all the pics, or Kaitlyn’s Vigo side would be front and centre. But after a few days Amanda emailed me the first draft of the video and holy jesus, I couldn’t have been happier or more relieved. It’s exactly what I had envisioned.
Amanda did a brilliant job!
My favorite review of the video was Angelic from Centowear, she said “It made me want to go camping”. We hit the nail on the head!
So here it is loves….enjoy the video and come on down to the shop to get your own limited edition Birch Hill Apparel CDN150 sweater or tee!